
Family Business Coaching, Consulting & Advisory
About Be Bold
Be Bold Consulting & Advisory Ltd. is an independent family business coaching, consulting and advisory boutique. We specialize in helping family businesses plan the transition from one generation to the next and work with business owners and family members to develop strategies for success. We understand the challenges and complexity of running a successful family business and navigating the multi-generational dynamics that come with it.
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We bring a wealth of skills, experience and a passion for helping families achieve their business goals and strive to make the transition process as seamless and positive as possible. We provide an atmosphere of growth and learning and our commitment is to the success of every family member.
About me
Hello, I'm Wanja and I understand...
Like you, I am a member of a family business. I am a Generation 2 Gen X with mostly Baby Boomer siblings. I understand the many ways in which family business is complex.
Since 2016, I have been helping family members have important and necessary conversations to grow and transition their family businesses from one generation to the next.
I work inside of the family, business, and ownership systems as a coach, consultant, and trusted advisor.
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I empower family members through one-on-one coaching, family-level coaching, and facilitating family meetings.
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I consult to the business owners on business and ownership structuring, wealth generation, and distribution.
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As your trusted advisor, I provide guidance and feedback as you may request, using my professional expertise, knowledge, and experience.
Where you might require a multidisciplinary team, I work with local and global professionals in the legal, trust administration, psychological therapy (abroad), and governance professions that I will gladly introduce you to. I work alongside other professionals providing services to the family and business.
I am here to help you and your family succeed.

Wanja Yvonne Michuki, MBA, CFA, CFWA, CFBA
Founder and Managing Director



Education & Certifications
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FFI Certificate in Family Business Advising (CFBA)
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FFI Certificate in Family Wealth Advising (CFWA)
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Advanced Directorship Program, Sirdar Global Group
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​Practitioner Diploma in Executive Coaching (Double Merit) Academy of Executive Coaching, UK; International Coach Federation
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International Systemic Team Coaching Certificate, Academy of Executive Coaching, UK; International Coach Federation
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Chartered Financial Analyst, CFA Institute
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MBA, Finance and Economics, Columbia Business School, New York
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BA, Economics and Political Science, Bryn Mawr College, Bryn Mawr, PA
Memberships & Awards
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Chairperson, Systems Thinking Virtual Study Group, Family Firm Institute, Boston, MA
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Program mentor, Global Family Enterprise Mentorship Program, Columbia Business School, New York
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2023 Recipient of Family Firm Institute Global Education Network (FFI-GEN) partial scholarship by FFI Board of Directors
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2022 Recipient of Family Firm Institute Global Education Network (FFI-GEN) Diversity Equity & Inclusion Scholarship sponsored by Green Associates, LLC, Boston, MA
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Member, Family Firm Institute (www.ffi.org)
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Member, Columbia Global Centers | Nairobi Advisory Board
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Salzburg Global Fellow, Salzburg Global Seminar
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Women in Public Service Project
Other
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Past Member, Board of Directors, Agricultural Finance Corporation (by Appointment under the Agricultural Finance Corporation Act of Kenya Cap.323)
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Past, Chief Patron, Michuki Kagwi Family Foundation (descendants of Chief Michuki Kagwi), nominated by clan elders (2020-2023)
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Past Member (Appointed 2021), Technical Working Committee on the Design, Development and Implementation of the Tea Price Stabilisation Framework
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Past Member (Appointed 2020), National Steering Committee on the Implementation of Tea Sector reforms)